Circulation Woes
Not as bleak here
Newspapers, tied to a paid
circulation model, continue to take it on the chin as they find it harder to
hold onto readers and even harder to win new ones.
There was more bad news
today, with the Audit Bureau of Circulation releasing its semi-annual report that
showed the fourth consecutive drop in newspaper circulation.
The figures for all reporting papers for the six-month period ending September 30, showed an
average 2.8 percent drop in daily and 3.4 percent drop in Sunday circulation,
led by losses at the nation's largest papers,including The New York
Times, Washington Post and Wall Street Journal.
The picture was not as bleak in Charleston. We actually grew circulation during the period - if only by a
smidgen.
Our figures, as reported by Steve Wagenlander, our circulation director, show Sunday circulation up .1 percent over the same period for the prior year and our Monday-Saturday circulation up .05 percent. To put that in perspective, The New York Times was down 3.5 percent both daily and Sunday and the Boston Globe was down 6.7 percent daily and 9.9 percent Sunday.
There is a lot of speculation about why people are losing the newspaper habit. I don't think you have to look any further than the Web.
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